Leverage Video to Engage & Teach New Technology

Every organization has a variety of systems aimed at streamlining processes and getting things done. Unfortunately, the plethora of technologies and software can confuse the average employee, especially if it’s a system skillset that only gets used sporadically. Video, however, can present key reminders and steps quickly to get workers the information they need to be productive.

My daughter and I often try cooking new recipes in our kitchen. We find that YouTube is the best place to start. We search for the kind of recipe we want, whether it’s Indian, fusion, vegetarian or spicy, and then take a few minutes to watch the steps. We can pause and rewind as we follow the steps or replay it as needed. It’s definitely easier, more accurate and more engaging than perusing a cookbook—and lets us get the best out of our chosen recipe.

Consider another example: reading a book. Getting through one volume can take anywhere from hours to days. Often, in the course of the book, we miss or forget key details. Perhaps, we end up spending time referring back to earlier parts of the manuscript. Imagine that the same story was made as a movie. Movies offer the option of multiple viewings and underlines key details. Recently, for example, I watched a film version of Cleopatra. It is a very well made movie, and now I will never forget the history, the impact of Cleopatra on Rome, and the murder of Julius Cesar (one of the most powerful emperors of Rome). This is the kind of movie that stamps information in the memory and keeps audiences tightly involved and glued to their seats.

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