During arms-control summit meetings with Soviet Leader Mikhail Gorbachev in the late 1980s, President Reagan often used a favorite Russian “doveryai, no proveryai,” that is “trust, but verify.” Reagan had come to realize that the evil empire might be a negotiating partner. The path was rocky, but the two managed to reduce the nuclear arsenals that were both the threat and the stabilizing factor of the Cold War.
“Doveryai, no proveryai,” became Reagan’s watchwords for the relationship with the Soviet leader. Trust, but verify. Possibly the only Russian words Reagan had rehearsed. “You say that at every meeting,” Gorbachev noted laughingly at the White House arms treaty signing in 1987.
“I like it,” Reagan replied. As an industry, it’s important that we take a similar stance with our partners, especially third-party logistics partners.
One visible phenomenon that no one can deny is that technological evolution has accelerated, creating many innovators and entrepreneurs who create new products and services with relatively meagre resources. No longer is innovation only the bailiwick of only billion dollar companies with budgets of $20 million or higher. Now, with a solid understanding of the industry, even small entrepreneurs can come up with innovative products that we all use in our daily lives. This has resulted in numerous companies with unique products. Often, these companies sometimes don’t have distribution infrastructure or logistics capability to distribute their products to retailers or end users. That’s when third party logistics service providers become important.
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